They come from various walks of life and may seem like ordinary men, but they are much more. These are the ladies and gentlemen who strive for the betterment of India. They have decided to help the people from the poorer sections of society. They are the #GiveItUp Heroes who stand up for the advancement of the society. By giving up their LPG subsidy they have ensured that an underprivileged household can enjoy clean cooking conditions. This heroic act also helps conserve the environment thus helping create a greener and pollution free India.