Domestic LPG is heavily subsidized by the Government of India and every cylinder that we use in our kitchen carries a substantial subsidy. This translates to a huge annual subsidy burden on the Government, draining precious resources which otherwise could have been used in developmental activities. Subsidy on domestic LPG instead of being universal needs to meet the needs of the truly needy citizens. Fortunately, many able and aware citizens are not in favor of subsidies and would rather pay the full price for the products and, thereby they also make a personal contribution towards nation-building. There is a need to spread this message. Accordingly, the Government has launched the ‘#GiveItUp’ campaign which is aimed at motivating LPG users who can afford to pay the market price for LPG to voluntarily surrender their LPG subsidy.